What is a keyword? Ans . Keywords are essentially words or phrases on your website that would make your page rank on a search engine. These are extremely important as it makes SEO professionals aware of what a potential customer is searching for. It helps them aim their content towards that segment. What are the types of SEO? Ans. There are primarily 3 types of SEO. These are – On-page SEO: On-page SEO is optimizing the content on your web pages such as meta tags, keywords, and internal links. All this is necessary for the search engine to understand your website. Off-page SEO: Off-page SEO is about creating visibility, exposure, and trust for your company. Mostly off-page SEO is about link-building which is the practice of getting other companies to link back to your website. Technical SEO: Technical SEO is about checking if your website is cached and compressed correctly. This directly influences your page speed which is also a part of technical SEO. ...