What is a keyword?
Ans. Keywords are essentially words or phrases on your website that would make your page rank on a search engine. These are extremely important as it makes SEO professionals aware of what a potential customer is searching for. It helps them aim their content towards that segment.
What are the types of SEO?
Ans. There are primarily 3 types of SEO. These are –
On-page SEO: On-page SEO is optimizing the content on your web pages such as meta tags, keywords, and internal links. All this is necessary for the search engine to understand your website.
Off-page SEO: Off-page SEO is about creating visibility, exposure, and trust for your company. Mostly off-page SEO is about link-building which is the practice of getting other companies to link back to your website.
Technical SEO: Technical SEO is about checking if your website is cached and compressed correctly. This directly influences your page speed which is also a part of technical SEO.
Q3. What SEO tools do you use?
Ans. The main and common SEO tools used for different types of SEO are Google Search Console, Keywords Everywhere, Ahrefs, Moz, SEMRush, Google page speed insights, Google Search Console, Google Analytics
Q4. What’s the difference between on-page and off-page SEO?
Ans.
On-page SEO means optimizing everything on your page that you have access to and control over. Hence, content is king here – keyword optimization, title tags, meta tags, interlinking, etc are some on-page cornerstones.
Off-page SEO optimization is the use of external linking to drive back traffic to your own website from other websites. Here, influencer collaborations, brand outreaches, social media activities, forum submission, and article submission techniques can be made use of.
Q5. What makes a website optimized according to you?
Ans. Numerous factors can make a website optimized for ranking on a search engine. For on-page optimization, you can make sure that the title tags, meta tags, alt tags, keyword research are done correctly.
Q6. What are page speed and its role in SEO?
Ans. Page speed is how fast your site completely loads for a user. Search engines such as Google rank sites with a fast page speed as more often than not, users bounce back.
Q8. What is an outbound link?
Ans. Outbound links are links that your website gives to another third-party website and directs traffic over there.
Q9. What do you mean by keyword density and proximity?
Ans. Keyword density is the percentage that tells you how often a search term appears in your content – it is calculated by “ No. of times the search term is used divided by the total number of words in the content multiplied by 100”.
Keyword proximity is the distance between the search term’s individual keywords. If your keywords are placed strategically throughout the content, there is a higher chance of your page getting a better ranking.
Q10. What are meta tags? Name the important ones and their character limits.
Ans.
Meta tags are a snippet of what a web page is about – something like a preview. This text does not appear on the page itself but it appears on Google SERP- it describes what the page is about and helps with search engine rankings.
Meta Title – It is the headline, like a nametag for the page that appears on the search engine page – it is an HTML element. Google recommends a character limit of 70 characters although it is now calculated via pixels and the limit is 580px.
Meta Description – Meta description is essentially the summary of the article below the meta title. It talks about what the blog is all about. The recommended character limit is 155-160 characters although it is now calculated via pixels and the limit is 990px.
Q11. What is a longtail keyword?
Ans. A longtail keyword is a phrase that is usually 3-5 words long. Since it is very specific, it helps the brand to target very niche demographics which would attract quality traffic and in turn, lead to conversions.
Q12. What is a landing page?
Ans. A landing page is a web page that a user ‘lands’ on when he clicks on a particular link. The source of this link can be from an email, ad, other website, or any other source.
Q13. What are organic results?
Ans. Organic search results are also called natural search results. These are not paid. So, when a user searches for a query on a search engine, the results displayed without the “Ad ” mark are called organic search results.
Q14. What is image alt text?
Ans. Alt text also called alt tag or alt descriptions is as the name suggests, a written copy of an image that appears on a webpage and describes what the image represents.
Q15. How to make a URL SEO friendly?
Ans. Enhanced URLs are extremely important for both the search engine as well as the user experience. They should be short, easy to remember, to-the-point and well-structured.
Describe your content – the user must be able to tell what your page is about only by looking at the URL. Include your focus keywords in the URL. Include hyphens to separate words as Google recommends this over underscore. Keep URLs brief, well-structured and only use the lower case.
Q16. Explain LSI keywords
Ans. LSI stands for latent semantic indexing keywords. These are related terms or phrases related to a web page’s target keyword. Search engines have become smarter over the years. If a particular keyword density is high, then they would realize it is not an authentic page.
Q17. What does it mean if your domain does not appear in the search?
Ans. There can be several reasons if your domain does not show up in the search.
Q18. What are the reports in Google Analytics?
Ans. Google Analytics gives access to multiple kinds of reports. A few common and popular ones are the Mobile Overview report, audience report, referrals report, channels report, navigations summary, landing pages report, site speed review, and goal overview report are some of the important Google Analytics reports.
Q19. What is SILO structure and how does it benefit SEO?
Ans. A silo structure is a website structure, wherein content is logically organized. It is creating categories and subcategories within your website with relevant content.
Q20. What is a link-building strategy?
Ans. A link-building strategy can help you leaps and bounds to track and optimize your links. It can increase conversions and boost search engine rankings. Guest blogging, social media, replicating your best-performing links are a few link-building strategies that will help your brand. Read more on link building in SEO.
21. What is AMP?
Ans. AMP stands for accelerated mobile pages. It is an open-sourced project designed to aid web publishers with content that is already mobile-optimized and instantly loads on all devices.
Q22. Explain how the Disavow tool works
Ans. The Disavow tool is a part of the Google search console, previously known as Webmaster tools. It allows you to request Google to disregard selected backlinks. It helps you get rid of low-quality backlinks that can lead to marking your website as spam thus, lowering your site’s ranking.
Q23. What is PBN?
Ans. A PBN (private blogs network) is a network of authoritative websites used to build links with the aim of manipulating search engine rankings. It involves several different websites all linking to one another or a particular central website.
Q24. What do you think makes you a good SEO candidate?
Ans. This is a very subjective answer and you could answer this as per your understanding of your best points. You could answer this by highlighting that you have experience with the tools and technical know-how, always keeping yourself up-to-date with breakthroughs and trends.
Q25. What is the sandbox effect?
Ans. The Google Sandbox effect is a kind of filter that stops new websites from ranking in Google’s top search results. Even though you may have done everything right, it is like building trust. Think of it as a probationary period.
Q26. What is the Penguin update?
Ans. Google’s Penguin update was launched in 2012. It is a ranking algorithm that tracks sites that violate the guidelines of Google Webmaster. It is aimed at reducing web spam.
Q27. What are the doorway pages?
Ans. A doorway page is also referred to as a gateway page. It is a web page that is created solely to rank high for particular search queries and they do not offer what the user is looking for.
Q28. How to remove toxic links from a site?
Ans. Toxic links are links from websites that can tarnish your SEO efforts which can lead to fewer organic visitors.
Q29. What are SERP and DA?
Ans. SERPs are Search Engine Result Pages, i.e., the web pages that come up as a result of any search queries.
DA is domain authority – a search engine ranking metric developed by Moz and many other tools that estimates how likely a website is to rank in a SERP.
Q30. What is an XML sitemap and what is its importance?
Ans. An XML sitemap acts as a roadmap of your website listing the most important pages so that Google can understand your website structure. The aim is to ensure that the search engine crawls every important page.
Q31. Explain rich snippet.
Ans. Rich snippets are excerpts or previews of your page. It is additional data that is extracted from your page and displayed before a user clicks on your link. Some common rich snippets include reviews, recipes, and events.
Q32. What is a bounce rate?
Ans. Bounce rate is the percentage of users that leave a webpage immediately or without taking any kind of action. This can be any kind of action – scrolling through the article, filling out a form, clicking on a link, or making a purchase.
Q33. Explain – spiders, crawlers and robots.
Ans. Web crawlers have many synonyms – crawlers and robots or bots being a few. These are automated programs that crawl across the World Wide Web and index all the content on it.
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